Last Tuesday night at Hampden, Scotland delivered the kind of performance that lifted the country. A 4 to 2 victory over Denmark, sealed with two stoppage time goals, secured Scotland’s place at the 2026 World Cup for the first time since 1998. Hampden roared, living rooms erupted, and celebrations were lively enough to be picked up by seismic sensors across Glasgow. It was a night that reminded us exactly who we are.
And yes, this week’s Saturday Note may be the thinly veiled excuse of a very proud Scotland fan to reflect on that moment a little longer. It is also, admittedly, a slightly creative leap to connect the national team’s success to the housing market. But bear with us, because there is a point worth making.
What happened at Hampden was not just about football. It was about people believing in where they come from. It was about communities that invest, support and show up. And that same sense of rooted pride is visible in the strength of our housing markets across Greater Glasgow, Ayrshire and the West.
While national commentary can often sound cautious, the local figures tell the real story. Scottish average house prices grew by 5.3 percent in the year to September 2025, taking the national average to its highest ever figure. Glasgow outperformed many parts of the country with 5 percent annual growth of its own, and over the past decade Scotland has seen residential prices rise by a breathtaking 38 percent. These are not erratic surges. They are signs of sustained confidence in the places people choose to live.
Families are not drifting through these neighbourhoods. They are putting down roots. They are choosing schools, lifestyles and communities with intention.
Quiet strength beneath the surface
The Scottish market thrives because people choose to stay. Families build long futures in the same postcodes. Buyers prioritise schools, lifestyle and community familiar to them. Glasgow’s West End and Southside remain among the most competitive markets in the UK for young professionals. Ayrshire has seen renewed demand from those chasing a coastal lifestyle without sacrificing connectivity. East Renfrewshire and East Dunbartonshire continue to set the benchmark for schooling and long-term demand.
Scotland’s property market is rarely loud about its success, but it is consistently impressive when you look past the headlines.
Our small part in the larger picture
At Corum, we see this pride every day. It is there in conversations at valuation appointments and on doorsteps at viewings. Clients talk about commutes, yes, but they talk just as much about belonging. They talk about the cafes they love, the golf clubs they play at, the school gates where their children wait in the morning. They talk about a sense of Scotland that is lived, not theorised.
When we help someone move from Shawlands to Netherlee, or Troon to Alloway, or the West End to Bearsden, we are not just handling a sale. We are helping shape the communities that filled living rooms, pubs and stands on Tuesday night.
A country ready for the world stage
Scotland’s housing market has been strong for years, driven by local confidence and stable demand. But moments like Tuesday give everyone permission to recognise that strength and stop underselling it. They remind us that Scotland is not tentative. It is assured. It is quietly ambitious. It is worth backing.
Yes, the link between Hampden glory and house price growth may be a touch tenuous, but perhaps that is the charm of it. Both reflect a country full of people who care about where they live, who invest in their communities, and who stand a little taller when it all comes together.
Scotland is a nation on the rise. Our housing markets reflect that. Our communities reflect that. And in our own small way, we are proud to be part of the journey.
As the Tartan Army readies itself for an extraordinary 2026, we at Corum do the same, preparing for another year championing the places we proudly call home.